What Is It Good For?
|
|
This is probably the tool you will use the most.
Brainstorming helps generate lists of ideas, options, issues,
steps needed, etc. Brainstorm throughout the process to jump-start
a stalled process, ensure that bases are covered, and gather comments.
While the results are hodgepodge, the process allows uninhibited
participation. When carefully documented, some surprising opportunities
often emerge. |
|
How Do I Use It?
|
The two P's of brainstorming:
1. Preference.--Brainstorming
may produce a new view that can help support or fine tune
the objectives while helping to construct the basis for
future consent building.
2. Priority.--Brainstorming
may establish a different sense of priority. Identifying
and resolving such differences will greatly enhance the
decision process. |
|
|
|
Brainstorming is a no-holds barred, nonjudgmental
explosion of ideas, concepts, policies, decisions, and strategies--structural
as well as nonstructural; Federal as well as non-Federal. All
contributions are valid. The key is to get as many ideas as possible
without evaluating them. Sort out ideas later--and remember that
sometimes two opposing ideas can work together to form a reasonable
alternative.
Brainstorming can be used independently or with other tools
such as influence diagrams and public
involvement. Brainstorming can also be an informal event. Have paper
and pencil ready whenever team members get together.
Rules of Brainstorming:
|
|
- Keep it fast, furious, and short.
- Combine and build on each other's ideas.
- Write down everything.
- Encourage wild ideas. Say whatever comes to mind.
- Generate as much as possible. Save quality for later.
- Save criticisms for the evaluation stage.
|
|
|