Smaller focus groups help ensure everyone has
a chance to speak. When dividing groups, make sure group members
are diverse to increase the perspectives and decrease the chances
of ganging up. By having a variety of perspectives voiced in a
small group, you enhance the interaction rather than generating
polarized, inbred ideas. Have groups assign a leader and write
down brainstormed ideas or comments on large pieces of paper or
flip charts.
Later, when you reconvene into a larger group, display all
the ideas from all the groups.
affinity grouping is a technique
that can be used in conjunction with this to organize ideas for
the report back to the larger group.
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